Our Story

Culture Trend started life back in 2014 as a physical homeware and accessories boutique on Hermitage Road in Hitchin, Hertfordshire under the name of Hermitage Rd & Co, a shared venture between my business partner at the time, Ellene Nye, and me. It was the natural outcome of our lifelong love of interiors and creativity. We created a shopping experience in combination with the Hermitage Road Coffee and Bagel Bar – somewhere you can enjoy a drink and a bite to eat while surrounded by beautiful things for your home and quirky gift ideas!

Ellene is now a proud mum and an amazing interior designer and stylist. Check out her creative work at www.stylenvy.co.uk. I run the business with a small team of creative personalities. My lovely husband and my beautiful poodle helps with the fetching and carrying!

I continually source exciting new products at trade shows, through my travels and by working directly with independents. Every item is chosen with love and are pieces I would have in my own home. My personal style is best described as eclectic, and at Culture Trend you will find Scandinavian influences, vintage vibes, mid-century modern, rustic, urban, industrial and more. Whatever the design influence, you’ll find inspiration for your interiors and gorgeous, must-have items.

We are all so excited to introduce a new identity for the retail shop and the new online shop: Culture Trend.

Thank you for taking time to visit our website and please do get in touch if there is anything we can help you with.

Barbara Scott and the Culture Trend Team